Our Story
Jody Suliman CEO & Founder
Sometimes, the best stories have tragic beginnings. The story of Live Fit begins from the pain of losing a loved one just before the pandemic and the desire to transform that pain and sorrow into life-changing growth.
While many of us may prefer to hide from this reality, Live Fit was founded on empowerment and self-ownership, rising from the ashes and learning to love your scars because, at the end of the day, they tell the most important stories. To anyone suffering or on the verge of giving up on hope, know that you are not alone. Live Fit embodies the alchemical power of fitness and nutrition to not only confront the obstacles in our wake but also reclaim and reawaken our true potential.
At Live Fit, we consider self-care to be a form of self-love. It's about learning to embrace our feelings, prioritizing our physical, emotional, and mental health so that we can feel free to be our most authentic selves.
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That’s why we want to commend you for taking the reins of your health and wellbeing by choosing our all-natural and premium products to help you in your quest to achieve your goals.
Our Vision
At Live Fuel, we've broken the code on how to deliver the best tasting products that won't compromise on high-quality ingredients. Whether it's for your morning pick-me-up or your evening recharge, with our premium products fuelling your performance, we make it easy for your body to get the proper nutrition and care it needs to thrive.
We want you to be able to get the most out of your workouts by fueling you with the best that science and mother nature has to offer. At Live Fit, we want to do right by you by honoring the temple that is your body with nutritionally dense ingredients that have a lasting impact. Whether your goal is to increase strength, lose weight, or improve your overall health, Live Fit has a product for you.
Our Values
Our decision to only use natural, high-quality ingredients reflects our unwavering commitment to the cause. When it comes to delivering premium nutrition, we don't cut corners. Our products are designed to improve your whole health and wellbeing, from energy to mood, while boosting your mental and physical performance.
Our Mission
At Live Fit, we value the time, effort, and commitment it takes to look and feel your best. That's why we want to be your go-to nutrition brand in helping you to unlock your full potential and rediscover your true self. From each rep, each scoop, and each early morning, we'll be there to fuel your body with wholesome, healthy nutrition while your ambition hungers for more.